In contrast to Mercury, Venus has little influence on the objective functioning of the Mind. Venus has an uplifting or encouraging influence in the realm of higher values and transcendent aspirations. Venus steers one's inner energies towards passionate endeavors and may influence an exaggeration of positive characteristics. Venus dominates the romantic elements of passion.

With a few exceptions, the surface features on Venus are named for female figures, and Venus is still associated today with the feminine principle. Venus is the most brilliant of the planets and influences how we go about forming our relationships, how we behave in our intimate or personal relationships as well as socially amongst friends or in the wider community, and economically in, for example, business or professional partnerships. Its astrological influences include love and art, femininity, physical attraction, feeling, and a sense of harmony and beauty. Venus is particularly linked with Taurus and Libra.

More information on how Venus influences the different starsigns

Starscine uses the Inverse Square of the distance between the Earth and Venus to calculate the relative astrological influence of Venus.